All small scale organizations have to print brochures and flyers to market their products as a promotion. Marketing products on radio and television costs too much. These organizations face a strong challenge to realize their marketing goals with a tight marketing and advertising budget. Most of the efforts are required to minimize the soaring costs of production of print material. An inexpensive and impressive brochure is only possible through creative management of funds and knowledge of brochure printing processes.
The good news is that brochure production at mass scale can be cheaper than you might have thought. The overall cost includes the cost of design and printing. Plan your brochure document well in advance. Once you have finalized the text and graphics for your brochure you will know the appropriate size of paper required. Brochure design and finalization at a later stage may lead to wastage of paper and hence cost you extra bucks.
Shape and size of the brochure is important but effectiveness is not in direct proportion to the size and thickness of the paper used. A standard size paper is just alright. A creative design is what attracts the customers. Your brochure should either make them laugh or cry or think. Any reaction from your customer is a goal achieved. An ordinary brochure with meaningful text and interesting picture is far better than one that could cost you a fortune. A brochure with lots of images and no useful information will be dropped by target customers as soon as you hand it over to them.
Brochure cost also depends upon the number of colors being used. Try to use minimum colors possible. Do not consider it as a limitation. You can still create a great design with fewer colors. Impressive content, creative design and professionally selected shape and size are parameters that make a brochure truly special.