When we are talking about business, it is very near with an investment. Investment can be said as one of capital sources, but it would not be good if we just put it down the money and we are as a passive actor in business. Investment is the commitment of money or capital to purchase financial instrument or other assets in form of interest, income, or appreciation of the value of instrument. It is related to saving or differing consumption. But actually, the form of investment is not only money; it can be many things that give a profit or progress in the future.
The other form of investment is promotion. Promotion also can be said as an investment because it could bring a financial benefit for our term in business in the future. It is like sources of capital that help our business developed. In the business, we must surely know that business is the cycle of money that has to be supported by many aspects. Marketing strategy is about how we sell our commodity; it can be done through a promotion. Promotion gives indirect effect in the business. Most of people in small business scale do not know how important promotion is, through promotion we can publish our commodity in public, if the public know about it, it is sure that there will be increasing input after that.
Promotion is one of the four elements of marketing mix. Business owners must go out of their way and make a conscious effort to always project the most professional business image possible. One of the greatest myths about personal or business success is that eventually your business, personal abilities, products or services will get discovered and be embraced by the masses that will beat a path to your door to buy what you are selling.