Smartphone takes over from standard mobile phone and the ability to access the Web quickly and easily through this device has resulted in a growing number of business investing in the smartphone marketing. There are a number of different ways that you can take advantage on this growing trend, including sms marketing, mobile marketing: mobile website marketing and the App marketing.
While SMS marketing is good both on our old mobile devices as well as on the new smartphone, it is mobile web marketing and App marketing that are the big winners. Mobile website marketing make use of a simple to read template of your site to be hosted alongside your normal web page. Making use of re-directs, you can ensure that people visiting your site from mobile devices will automatically be directed to your easy to read mobile site. Although the mobile web site do make use of certain interactive features of your smartphone, they aren’t always as interactive as they can be.
Why Apps be so popular for smartphone marketing?
Mobile applications for small business take your mobile site that much further with more interactive features, which can be used to create content to use for your marketing as well as to reward your customers. With the help of the GPS features to offer tun by turn direction to your business as well as offering a GPS discount voucher for all who visit your business at pre-designated times make use of the phone built in features to improve your customer experience.
What makes Apps stand out from mobile site the most is the convenience for the end users and for your business. Customers can do more with the touch of a button, and as we become more prone to instant gratification and prefer to complete tasks that are quite easy to do, Apps make function like telling a friend about a special discount they have just received as easy as touching the button. This one touch word of mouth promotional tool will make App marketing be so popular with many companies experienceing a significant growth in their downloads via a single tool.
Mobile marketing is here to stay and there are many companies that offer you high quality applications for the same price as converting your site into a mobile site. The additional features such as shopping chart, loyalty programs, survey forms and free push notifications ensure that the smartphone marketing can be both cost effective and add big value to your customers experience with your brand.